BAAN 365 by LPN: Showcasing Upscale High-End Brand Image in the Premium Market

      BAAN 365 of LPN, in collaboration with VICKTEERUT and BMW launches Spring/Summer 2020 collection representing the sense of modernity that is simple and yet luxurious with carefully selected materials. The “Livable Simple Luxury House” concept is reflected in the premium design and materials showing how valuable it truly is.

      Mr. Opas Sripayak, Chief Executive Officer and Managing Director of L.P.N. Development Public Co., Ltd. (LPN) said that the collaboration with VICKTEERUT and BMW in the promotion of BAAN 365 project has come to life because both partners and “BAAN 365” project share a similar audience. The focus is put on customers who have high purchasing power, are fashionable with great taste and enjoy a luxurious lifestyle. In the past, VICKTEERUT has continuously developed new collection for the fans to enjoy. It is the fashion brand that is modern but minimal and luxurious which is the perfect fit with the concept of “BAAN 365” project.

      Recently, VICKTEERUT is preparing to launch the Spring/Summer 2020 collection alongside BAAN 365 project. Fashionistas can take pleasure in shopping the new collection while meeting with celebrities who will share their thoughts on home and fashion. It is one of the strategies to differentiate the company from the competitors in the fashion and real estate industry.

      Baan 365 project is initiated from the intention to build a home with “Livable Simple Luxury House” concept. It is simple and yet elegant in all details. The location is meticulously selected and the project is mindfully designed to achieve both functional and comfortable living.

      Complex structure and unnecessary features are eliminated. The dwelling area is planned to coincide with the living behavior of different generations in the family and can be adapted to be both private and co-living space. The materials are durable, easy to maintain and truly functional, reflecting LPN’s profound understanding of the lifestyle of the residents. Most importantly, LPN manages the project under “Livable Community” strategy to bring about the real pleasure of living to all families.

      Baan 365 Rama 3 worth 3.2 billion THB comprises single houses and townhomes. The 41 single houses of 3 stories are on individual areas ranging from 56-100 square wa with a selection of 3 home designs i.e. The Garden Villa (340 square meters of living space with a large green space), The Pool Villa (490 square meters of living space with a swimming pool) and The Pavilion Villa (490 square meters of living space on a specially large plot of land with a swimming pool). An elevator is available in all units for the convenience of the residents.

      In addition, the 58 townhomes of 4.5 stories in Baan 365 Rama 3 project sits on the 26 square wa land plot with the living space of 310-320 square meters The starting price is 18 million THB. The layout of the townhome is designed to protect the privacy of the residents by putting the front entrance of each unit in the opposite direction. At the same time, the remarkable architecture of the clubhouse reflects the sense of Thainess through ceramic décor. Functionalism is the driving force behind the townhome design in order to match both slow life and fast move lifestyles. The area is surrounded by a large communal garden, the main source of ozone in the urban area.

      “It is evident from the pre-sale of BAAN 365 Rama 3 in July 2018 that the project is positively received by the customers. Around 70% has already been reserved, resulting in the sales volume of as high as 2.1 billion THB. The success of the project has confirmed that the Company is heading in the right direction. Previously, the emphasis is put on the development of residential condominium for middle to lower-middle income earners. At present, the strategy is to develop upscale single house projects to respond to the needs to buy a quality home in the city of high-end customers as well as to the family expansion of the residents of Lumpini condominiums. The project is developed with more than 30 years of experience, expertise and professionalism of the Company. Following the success of BAAN 365 Rama 3, the Company is planning to develop BAAN 365 project in the heart of Muang Thong Thani to continue reaching out to premium customers. The project is expected to be launched in mid-2020.” Mr. Opas added.