Triple Bottom Line framework, a measure of sustainability that includes financial, social and environmental performance measures, has been applied in the establishment of the operational goal of the Company. “6 GREEN LPN” strategy showcases the responsibility towards eight groups of stakeholders from ten property development processes in order to maintain the balance of the business operation and enhance stable growth. The ultimate goals of the three elements of our business operation are as follows:

 
หลักการพัฒนาอย่างยั่งยืนหลักการพัฒนาอย่างยั่งยืน

การกำหนดเป้าหมายสุดท้ายในการดำเนินงานทุกภาคส่วนของบริษัท คำนึงถึงผลกระทบที่เกิดขึ้น ทั้งมิติเศรษฐกิจ สังคม และสิ่งแวดล้อม ต่อผู้มีส่วนได้เสีย ตามหลักการพัฒนาอย่างยั่งยืน

PROFIT ECONOMYThe objective of the Company is to create the balance of adequate and regular profits from the operation on the basis of good corporate governance, responsibility and transparency in business operation and the consideration for profit-sharing with all stakeholders.

PEOPLE SOCIETY The Company has always been aware that high-quality and safe society is essential to business growth. The social responsibility of the Company is thus not limited to just internal personnel but also extended to external parties including trade partners, customers, residents and neighboring communities, construction workers as well as the national society at large.

PLANET ENVIRONMENTThe operation of the Company as a real estate developer has impacts on the society and environment on various aspects. The Company, therefore, focuses on reducing the impacts of the development of the project during the development process (in process) in terms of the project design and construction and takes care of the environment and quality of life of the residents and neighboring communities after the handover of the project.

 
6 GREEN LPN

All through the 26 years, the business operation of the Company has always been done in a socially and environmentally responsible manner in all processes. “6 GREEN LPN” concept is developed from our extensive experiences in property development and community management as a practice to ensure a balanced and sustainable operation for the benefit of all stakeholders. At present, 6 GREEN LPN concept is inclusive of six aspects of environmental and social responsibility as follows:

8 STAKEHOLDERS

The Company identifies the first tier stakeholders involved in various operational processes based on the assessment of the level of involvement of each group of stakeholder. The level of involvement of the stakeholders is assessed by the level of influence they have on the organization and operation along with the level of impacts from the operation of the Company in order to be able to identify the importance of each stakeholder and establish a strategy to encourage their participation. The operational framework is established and the impacts on all stakeholders are minimized to enhance sustainable development and growth. The first tier stakeholders of the Company is categorized into eight groups as follows:

10 PROCESSES
10 PROCESSES
10 ห่วงโซ่คุณค่า LPN

The Company does not only aspire to be a “Value Organization” that gives importance on organizational management and human capital but also to take responsibility towards all stakeholders in all operational processes. Usually, the responsibility of a real estate developer comes to an end after the product or condominium units are handed over to customers. However, the Company realizes how significant it is to ensure that the quality of life of the residents of the projects developed by the Company is enhanced and taken care of as they have trust in Lumpini brand and decide to make our condominium unit their “home”. This is the beginning of the development of “Vibrant Community” concept which is an after-sale service offered both in terms of building management and community management. The concept has been implemented for more than 20 years. The responsibility towards all stakeholders of the Company has started from the policy level within the organization through to the ten core processes of the property development of the Company as follows: