The Company has restructured and adapted, since the appalling economic downfall in 2000, policies and business strategies by paying heed to development for the middle-end to middle-low customer targets. For which, the focus strategy has been implemented and also the product differentiated-particular development of residential condominiums of the unique L.P.N. Design dominates. Driven by Cost Leadership Strategy-the pinnacle of the Company, competitiveness is inevitable and this leads to welcome achievements of the Company. This reflects in the sale volume of each project in which transactions are completed as expected.
Since 2003, the Company determined the location of structures to distinguish recognition compatible and covering to all targets groups, under the name and brand as follows:
1. Lumpini Suite a residential condominium project developed in the favourable residential hub with an array of facilities aiming to respond to the needs of high-end customers; by distinguishing the status of the residence, availing ample cosiness and furnishing with wide range of facilities.
2. Lumpini Place a residential condominium project with development interest in the Central Business District where live the middle-end to high-end customers. These customers need the travel convenience-ideally close to their offices, and for them the satisfied facilities in the project do matter.
3. Lumpini Ville a residential condominium project aiming to respond to the needs of middle-end customers and young ones who wish to leave the family and need an urban residence. The location of the project is adjacent to the skytrain station for travel convenience or in the existing community where high density and old buildings are evident.
4. Lumpini Center a residential condominium project developed in a joint area where urban and suburban limits meet with a dense population. The target customers are the middle-end to middle-low who work for offices or live in a house not over 5 kilometres away. Despite the fact that this customer group dominates the market, the operators scarcely fulfil their needs. Price is the most critical factor to them.
For every developed and completely transferred project, the Company has set out after-sales service policies to take care of all customers of any project through the affiliated company i.e. Lumpini Property Management Co., Ltd. Extensive range of building administration and other service works required for ultimate completion of each building in line with the building administration works, purchase-sale service, transfer, exchange, contracting works, installation, repairs and maintenance, security and cleaning services. Being continuously appointed to administrate every past project reflects the exercise of responsibility to the customers in a real manner by the respect gained from the customers? and the confidence entrusted in the Company.
